In September 2016, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY.
“JOY is a unique fashion and lifestyle brand, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts. A quietly eccentric and achingly cool Brit stamp marks everything from JOY’s bespoke store interiors to its lovingly curated collections.”
My concept for the styling shoot was ‘Modern Retro’. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.